Please feel free to share your opinion. Your best attempt at an unbiased one would be nice but you obviously have wisdom to share. Is the sigh because it makes you realize that your plastic is excessively expensive or is it because you cannot even believe we're discussing this?
You raise a valid point, so I'll try to provide some wisdom as to why we wouldn't ever make anything like this.
A recovery board needs to have a few things in order for it to be effective:
Excessive grip that interlocks with the tire's tread pattern. This allows forward movement to take place on the board itself, in even the worst conditions.
A rigid, yet flexible design that distributes weight, and allows the vehicle to be moved up and out of the sand, mud, or snow, ETC. that it's stuck in, not just drag it through.
(These would just conform to your tire once they got any weight on them, which in situations like snow and mud would mean they'd be dragged under the tire, provided they got any grip)
A design that takes advantage of the loose surface to provide stability to the ramp. With teeth and a hollow underside MAXTRAX stay put in loose ground, allowing the energy transferred by your wheels to be translated into vehicle motion, not ramp movement.
Those are just a few things pertinent to the difference in design between the two.
Our 'plastic' is expensive, but we tried over 100 different formulations to create the best product we possibly could. I wish it was cheaper to produce. We have almost $100 in engineering-grade nylon and manufacturing before it hits our warehouse...in Australia! There's a reason we're used by the Australian Defence Forces, U.S. Navy SEALs, and other elite special forces units.