Small town America started dying decades ago, long before Walmarts nailed that coffin shut. Think back to the first Ben Franklin stores, other dime stores, JC Penney, etc. All contributed to the creation of the myth of small-town America. Then toss in the aging and dying demographics of towns like Douglas, stores close. Then, rural America votes...........thinking it will all come back. Nope. Unless of course, using the railroad analogy of days gone by, if there's a reason for people to stop in these towns to shop, drink, stay, etc., you have a tourist destination. Arizona is a great example of how this can happen. However, the 'base' economy needs to be there so the little cafes can survive on local business outside of the tourists. My guess, your cafe doesn't have more than just the old people in town who buy coffee, nothing else, read the paper, stay for hours. My wife and I owned a very rural destination restaurant along the Mississippi River in Wisconsin for 10 years, and had plenty of these so-called customers that loved the ambience, but apparently, left their wallets at home~! However, didn't matter, we did very well, retired at 58 after selling the place. I'll never work a restaurant ever again~!