Agree. Jeep could seriously improve with no effort at all, and very little cost. (I'm available by the way Jeep, make an offer).
Better axles and Rubicon available on everything, especially the base. Fire everyone that made the interior of the Jeeps. Hire a 5' tall Women, and a 7' tall man. Ala carte EVERYTHING. This is where Ford really dropped the ball. V8 and a good transmission. Completely cut ties with everyone responsible for the weak rockers and soft camshafts.
And better get going. Ford never releases the halo truck or car that they want to. The 2nd gen is always way better, and mostly complete before the 1st gen is released. I forget what they call that. But it's no mistake that the 94 Mustang was much uglier than the 99, which is kinda the same car. The did it again in '05. The 05 Mustang was hideous compared to the refreshed one that came shortly after.
As for the Toyota fans, if the Bronco works better, they'll come on over. The first week or so when you see how much nicer it is in a fullsize, it's kind of hard to stay brand loyal. Overlanders usually don't put up with cool things that don't work well for long, unless it's actually working well for you. If the legit campers see a better option, the instagram crowd will follow.
I left my Jeep behind because everything I was doing, a fullsize did way better, without constantly peeing on me or breaking down. You can sit in a dusty Jeep Toyota camp with a smelly tent and a sausage party, or go to the fullsize campground where we have solid walls, AC, and wine racks for the ladies.