Really nice!
Thanks for the kind words.
Really nice!
Do y'all feel that most potential customers would want to purchase with a 12 volt refrigerator already installed or would most already have them? I'm trying to come up with the best pricing plan. I feel like I have a good pricing point fully loaded, but wonder if it's better to have a base trailer and let people simply add what they want. Overall considering the changes made it could be cheaper overall to have only a simple set of options, but then I feel like I could lose potential customers due to the high buy in.
One of these days I'd like to purchase a trailer like this. I don't have the means to build one myself from scratch, so I'd prefer a basic no frills model to customize to my needs without all the added expense for stuff I can do. Making it mine is the part of the build I really enjoy doing. This trailer looks great and I wish you success in this endeavor.
Do y'all feel that most potential customers would want to purchase with a 12 volt refrigerator already installed or would most already have them? I'm trying to come up with the best pricing plan. I feel like I have a good pricing point fully loaded, but wonder if it's better to have a base trailer and let people simply add what they want. Overall considering the changes made it could be cheaper overall to have only a simple set of options, but then I feel like I could lose potential customers due to the high buy in.
The biggest thing I can think of is model separation. I would hate to sell one for $85xx as a no frills model that looks exactly like the $14xxx model but costs twice as much. Maybe it isn't a real concern.
Whatever you come up with for a built trailer and associated 'add' or 'delete' options, personally I believe you should offer a stripper version with just the trailer. Think of it as a body in white.
Many customers will be shopping price and part of their equation will be to repurpose stuff they already have. Plus, there is always someone whose religion prohibits cold food ( or whatever), so they won't want whatever it is you would include. Don't carve these customers out.
It's the same reason to avoid a wrap (aside for the durability/longevity issues already discussed). Wrap is expensive in terms of your margin. IOW, you may be hard pressed to make a decent profit on each unit sale in order to hit certain price points -- why strain the profit equation with wrap, which adds a lot of cost but very little margin, and can push your value prop over the edge?
So my suggestion is to always offer a stripper model - just the bare rolling trailer.
I think for brand recognition and simplicity, it's best to keep the exterior design minimal and as complete as possible. I guess you could look at it like a work truck version and a fully loaded edition, both can look pretty similar on the outside. Better comparisons are found in the popup truck camper market. Take a look at Four Wheel Campers shell models in comparison to the standard models.