toylandcruiser
Expedition Leader
You guys understand the tundra is t a money maker for Toyota right? They won’t spend the money on a gazilion different configurations. Unlike ford, the f150 and the f series is where they make their money.
(partially) new Tundra coming?
- Thread starter bkg
- Start date
I think they surely make money on it... I mean if Nissan can afford to do all the upfront work/cost to design and build the Titan with 1/4 the sales, then I'd guess the Tundra is profitable. But it wouldn't pay to have all the options that the Big 3 have.How is it not a money maker? When you let the truck go un-upgraded for 14 years and invest little to nothing into it and still sell it for similar prices as the competitors, they must be raking in the dough.
Ford, GM, and Ram are continuously investing in their trucks. Their R&D and engineering budgets must be orders of magnitude higher than Toyota's.
toylandcruiser
Expedition Leader
Yea because trucks are the money makers for the domestics.
But again, how could Toyota not invest anything in the Tundra for 15 years an NOT make money hand over fist when their selling prices are the same as the Ford or GM's?
I think they meant that the Tundra isn't a money maker because it doesn't sell that many of them in the grand scheme of things. The Tacoma outsells it almost 2-1 and just a ballpark I would say the lifetime sales of the Tundra since 2005 is only give or take a couple of million.....Ford sells almost a million each year since 2005. So Tundra is not Toyotas biggest focus. Heck they sell almost as many 4 runners a year as they do Tundras since 2005
https://www.goodcarbadcar.net/toyota-tundra-sales-figures/. TUNDRA
https://www.goodcarbadcar.net/ford-f-series-sales-figures/. F150
https://www.goodcarbadcar.net/toyota-4runner-sales-figures/. 4 Runner
https://www.goodcarbadcar.net/toyota-tacoma-sales-figures/. Tacoma
https://www.goodcarbadcar.net/toyota-tundra-sales-figures/. TUNDRA
https://www.goodcarbadcar.net/ford-f-series-sales-figures/. F150
https://www.goodcarbadcar.net/toyota-4runner-sales-figures/. 4 Runner
https://www.goodcarbadcar.net/toyota-tacoma-sales-figures/. Tacoma
Well Toyota made their money from me last week. Picked up a new double cab Tundra with SR5 upgrades and TRD off road. I tracked down a coveted Cement color truck that had not been spoken for and flew out and bought it. Love this baby on the 1400 mile drive home. Old school kind of guy and after driving Tundras for 16 years it was time for a new one. Once I saw the '22 new ones, I puked then thought out a 21 on Auto Trader. Found a couple but they don't always sell to out of state purchasers I found out. Or if you buy in CA, they tack on $5k additional dealer markup and you have to pay CA sales tax to boot. Nope.
Just could not get over the way the 22 was designed and laid out. I went with old tech with fits me well for the last 15 years on these trucks. Not so many freaking buttons on the dash and no gigantic entertainment, infotainment centers. Talk about distracted driving.
Just could not get over the way the 22 was designed and laid out. I went with old tech with fits me well for the last 15 years on these trucks. Not so many freaking buttons on the dash and no gigantic entertainment, infotainment centers. Talk about distracted driving.
rruff
Explorer
Might be close. Scott Brady in a recent article states 1885 lb payload for the SR5 TRD 4x4.
2022 Tundra First Drive :: Is This the Best Toyota Truck for Overlanding? - Expedition Portal
We test the newest Toyota Tundra TRD Pro for overlanding off-roading, and backcountry fourwheeling travel.
expeditionportal.com
Key Features:
– F1 Chassis Shared with 300 Series Land Cruiser (and Sequoia to follow)
– Available 437 hp and 583 lb. ft iForce Twin Turbo V6 shared with Land Cruiser 300
– 10-speed Automatic with 4.92:1 First Gear
– 5-Link Coil Sprung Rear Suspension
– Locking Rear Differential
– Available Crawl Control
– Available factory designed and dealer installed 3″ Suspension Lift (will fit 35″ tires without cutting)
– 22 MPG Highway Fuel Economy
– 1,885 Pound Payload Available on SR5 TRD 4WD
– Significant Improvements to On-Road Ride and Handling
– Available CrewMax with 6.5 Foot Bed
– Massive 14″ Display Runs GAIA GPS and other Apple Car Play Enabled Mapping APPs
rruff
Explorer
Hadn't seen this before... the SR gets a detuned motor with less HP. I wonder if it gets better MPG?
"A 3.5-liter, twin-turbo gas V6 making 389 horsepower and 479 pound-feet is standard on every trim above the base SR, which gets a detuned version producing 348 hp and 405 lb-ft."
"A 3.5-liter, twin-turbo gas V6 making 389 horsepower and 479 pound-feet is standard on every trim above the base SR, which gets a detuned version producing 348 hp and 405 lb-ft."
I think the motor would have to be physically different to get better mpg’s. If the two are the same, then up to that 405 lb-ft they are going to produce it in the same way with the same efficiency. If toyota had some magic tuning that could make it more efficient i would imagine they would apply it to both engines if both were physically the same.
deverophoto
New member
Because the sales volume is significantly less than the Big 3. The margin is probably good on the old Tundra due to few line changes but the sales volume will never eclipse an American auto brand. By contrast, the Big 3 have essentially divested of anything that's not a truck or full size SUV, save for a few examples. This is because Asian autos are more desirable and competitive. Meanwhile, Asian automakers have largely divested of trucks in North America due to competition and lack of profitability. This has been the brand strategy for both sides for the better part of a decade.
Southeastern Asian manufacturers are generally very good at producing sedans and crossovers. American autos are renown for producing trucks. America's truck is the half ton, not the compact.
deverophoto
New member
Toyota likely detunes via software/ECU controlling engine output. This is a common practice on Ford work models for increased efficiency and longevity. It's generally accomplished via software though some mechanical differences can exist.
rruff
Explorer
They *could* apply it to both, but that doesn't mean they would. Reducing peak power and torque in an engine in favor fuel economy isn't new. I can't say that's what they did... rather it might be just a way to make the SR less desirable and get more $$$ from the buyer. If it does improve MPG and it's all done with software, it would be very nice if you could push a button and select which you prefer.
I also noticed in a video that the fuel tanks are 22 gal and 32 gal, so that's a big downgrade from the current 26 and 38 gal tanks.
phsycle
Adventurer
Toyota has done the detuned thing in the past. Look at the FJC, 4.7 V8’s in Tundra vs Lexus. Mostly with the tuning with premium required vs regular gas. I doubt that’s the case here with such big difference in numbers. Either way, it’ll still be plenty of power for its intent.
Alex on Autos just did a review of a Limited and noted a 1,400lb payload according to the door sticker.
And I have to laugh at the money maker comment. What company produces a product to lose money? Tundra definitely brings in revenues and adds to the bottom line. Otherwise, investors/shareholders would not be happy and it would be nixed from the line. They’re out to make money. Not lose it.
Alex on Autos just did a review of a Limited and noted a 1,400lb payload according to the door sticker.
And I have to laugh at the money maker comment. What company produces a product to lose money? Tundra definitely brings in revenues and adds to the bottom line. Otherwise, investors/shareholders would not be happy and it would be nixed from the line. They’re out to make money. Not lose it.
deverophoto
New member
Loss-leaders are absolutely a thing. It is a sales & marketing strategy applied to certain products that's been in play for generations. Tundra is such a small piece of Toyota's business, and the truck market in general. Investors at this level are thinking big picture, not in the weeds on one product line.