Lack of consumer demand was a big part of not putting manual transmissions in vehicles. My wife and I recently purchased new vehicles, both with manuals and the looks we got from the dealers was a combination of shock and dismay. My wife’s Subaru crosstrek had to be ordered and my Nissan Frontier was just sitting on a dealer lot because no one wanted a manual pro4x.
It’s also a great theft deterrent, people don’t know how to drive them any more.
The new ranger should be interesting. Did you get a chance to ask what motor it had in it by any chance? I wonder if it’s the same one that’s in the mustangs and focuses?