I spent some time building and pricing on the two models as well. It's hard to get a really comparable spec between the two because options packages are so different and there are so many more options available on the F150. I kept coming back to about $5k more for the 150 witht he spec matching as close as possible feature by feature. That's enough to make a difference, but because it's smaller than the discounts that you often see on the 150s, things get weird fast. I suspect it will take about a year before you see any money on the hood of a Ranger just because it's new and will be fairly hot. Now, does that mean they won't be as quick to discount a 150 $10k? could be. They suddenly have decent reasons to decrease the $/off on the full size, thereby making a little more. Can't afford the F150 with only $5k off? well, here, let me show you this Ranger at $1000 off. You end up buying a Ranger for the same thing you could have bought the 150 for currently, but it eliminates the price overlap issue AND makes them more money.
Having said all that, a well-outfitted Ranger 4dr FX4 with a towing package MSRPs for $35k. By the end of next year if you can give it to me for $30k I would be seriously considering it, depending on what the Bronco comes out looking like and costing.
As for the Ranger Raptor, I do think the FoMoCo person was talking about the diesel, which is fine. I would love to see the US Ranger Raptor slimmed up a little and running the 2.7L V6 Ecoboost. I don't know if the chassis will have the width to hold the V6 though. I do know the 2.3 can be built to make a LOT of power, but the tighter you tune it, the more it worries me.
