4x4junkie
Explorer
It's a smart move on Fords part. The Rangers only sell to fleets too cheap to buy F150's. The new F150's feel like small midsized trucks to me anyways. There really isn't any real advantage to the little trucks anymore except for up front cost. And in many cases the 1/2 ton sized trucks offer similar sticker cost unless your buying a dozen little trucks.
No, Ford was too worried about possibly losing their precious F-150's #1-selling truck crown after the sales of Chevy & GMC trucks (when combined) overtook the F-150 for a year or two not too real long ago. So in their infinite wisdom they decided to let the Ranger languish away until the only ones interested in it would mainly be those fleet buyers, hoping anyone else deprived of a viable smaller option could then be pressured into buying the F-150 instead. Had Ford kept the truck up to current trends, we would be seeing MPG figures like 19/25 on the V6s and probably 24/30 MPG on the I4s, more comfortable interiors, and an all-out more updated feel to them (it's funny how Toyota still seems to sell plenty of their Tacomas).
Even in spite of all that, I actually came this close > || < to buying a brand new one a couple years ago, but the truck had been stripped of too many of it's major options to make me want it anymore. I will buy an older used Ranger long before I buy a damn big huge F-150 though. I just do not need that much truck to haul an ATV or a couple bicycles around.