I may be missing your point; and if I am, I'm sorry. But "lame" sounds derogatory. I doubt the young lady who was drowning didn't think their efforts were bad. That article sums up one of the reasons I started this thread.
I figured lots of pre-planning and practice needs to accompany all this gear. Otherwise, I'm just carrying dead weight. I want put my stuff in various places and in the most efficient containers so I can react to what's needed. I don't want to carry the whole shebang in one, big, bloody, bag first step out of the chute. That's why I hope to put my "right now/suffient to get started" bag right behind me in the split between the seats. Other heavier gear can live elsewhere so,long as I can get it, even if my Jeep has doors closed off.
I'm taking the liberty to read a lot into the report of this rescue; but I'll bet this was not the first recovery rodeo for at least one of those hero motorists. For example, they didn't take time to position and rig a winch. They didn't stop and take a poll or recruit LEO help and they didn't fill out any permission forms. They're probably did their planning on the run. One surfaced as the best leader and the other let that person lead. The leader probably did what leaders, even brand new ones, do: they used their resources, communicated the plan, and got 're dun. Also, while a chain is no one's best choice in a pull like this, it's probably what they had; and they adapted and used it.
I want my kit to be that quick to go into action and adaptable. My best friend and former high-angle fire rescue instructor told me, "The first rule in rescue is it has to done TODAY."
Jerry