I can vouch for that. I had a friend in college that work in a canning plant during the summers. He said the only difference was what roll of labels they put in the machine that day.Sadly...the same can be said about many, many other items out there. Yeti isn't the only company that panders to those who buy "status". The wife's grandmother use to work in a vegetable cannery. She always thought it was funny that one day they would slap a "name brand" label on the cans and the next day a "low budget" label on them - they were the exact same product. When I was in purchasing for a major retail company I got to tour various factories. It was amazing how a company would make the exact same product for different companies and just slap the names of the companies on them. Some of these items went to low budget stores while their twin went to a top shelf stores.
Its not buying a bucket. Its buying bragging rights.
Btw,
My bucket only cost a fiver and it has a bigger ******** than any 40 dollar bucket sold by Yeti.
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I am not sure why you act surprised....Perceived Value has been one of the pillars of American capitalism for quite a while...
Perceived Value: What It Is and Why It’s Important
In marketing, perceived value is the customers’ evaluation of the merits of a product or service and its ability to meet their expectations.www.investopedia.com
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