Umm ARB is not a small company by any stretch.
Also, by your guys logic since Ford Model T was the original mass produced car, every car (among other industries) manufacturer is guilty of ripping off the mass production concept. Oh and we should only have one company for every product, i.e. one software company, one engine oil brand, one light bulb manufacturer, one TV brand, one grocery store etc etc because others are ripping off ideas and making duplicates.
This is precisely why certain peoples arguments hold no water for me.
Am I against reverse engineering? not really. It creates a chance for competition and innovation.
Am I against creating a copy that is a complete duplicate except for the quality and workmanship?
Of course, and I vote with my wallet.
Smittybilt likely bought a set of maxtrax or studied the heck out of images of them on the 'net, priced out materials and form-work and set about creating their version of a plastic sand ladder. Sand ladders have been around for what? Like 80 years? haha. It's not exactly a new idea.
Did maxtrax think of it first? Not really... I remember several products from ARB, etc that were out on the market that were tested when maxtrax had just come out. Who's copying who, in that situation? It could be said that maxtrax took failed designs from other companies, tested, reverse engineered them and brought their own product to market.