Here's just one example of IMBA's effectiveness. In 2005 I started an LLC in Prescott to help develop our mtb community. I did this knowing it would be a temporary project to drum up a community which we could then pitch to IMBA to absorb as an affiliate club with a board, members, etc. In 2010 I made the call to my friends at IMBA and they drove down to Prescott to speak to the ride community to make a proposal. Here's the genius:
Once IMBA arrived with five representatives, they spoke before 50-60 riders, a few city representatives, and business leaders and in a very refined and high energy pitch said, "We think Prescott's riding is so fantastic, and has so much potential, we'd like to make it an official IMBA RIDE CENTER. This got everyone wiggling in their seats with excitement and before you know it, the ride community swelled, a club formed, and trails built by the mile.
Here's the kicker. IMBA makes this pitch of a "ride center" to every city. Detroit was pitched as an IMBA ride center. But, it made our local community feel special, and who's to say we aren't. In the end, it was just one more superbly executed way to motivate a small ride community to aspire to be a bigger, better, more influential ride community. Our town now boasts of literally hundreds upon hundreds of avid riders where it was just ten years ago, a clutch of maybe 50-75 avid riders.
IMBA was so impressed with the response they received from their proposal, they even moved one of their reps to my neighborhood....to live...permanently.
They give their Ride Center pitch weekly and sometimes it hits pay dirt. Just one more way they are so effective. They just know how to start a small fire to get things really cooking.