$38k in add ons? Did that includes a 4WC or something? Hard to fathom putting that kind of money in a truck but I think many of the YT builds are write-offs and/or parts supplied for free from the manufs.....Guy on Youtube itemized his build costs.
Even though the guy was a bit luxurious with his purchases choices and after the truck purchase of $40,000 he has $78,000 into the build.
I’m guessing new Jeeps cost about the same.