It isn't my cup of coffee but I get it. My biggest gripe stretches passed just this truck and lies with most options nowadays; The bumpers and side body cladding are just too low. Ram and Ford do a good job of giving you a real bumper but with an easy-to-remove air dam for MPGs. Coming from an engineering background, I understand why these are there now (safety, efficiency, etc) but I wish a little more attention was given to the core audience, not the core sales.
You market the dream machine, the flagship (Raptor, Rubicon, TRD-Pro, etc.) not the one people actually buy. This is just marketing a truck with bolt-ons. I want to see more mission-focused replacement components.
Ford did a good job with the Bronco giving its core enthusiasts something they can build that doesn't HAVE to include aerodynamics and ease of entry as staples.