bkg
Explorer
Did the 2007 have: center-screen backup camera, smart braking technology, blind-spot monitoring, 38 gallon tank, integrated trailer-brake controller, adjustable headlights, heated & leather seats?
nope... but other mfg's did at the time. So now you're citing "new technologies" as a good thing...
The underlying platform is old, but I do think you're refusing to acknowledge that improvements/changes have been made to it. Heck, some of the more "modern" 1/2 tons still lack some of those features. Moreover, what about the truck (chassis, powertrain) is truly lacking as compared to the other 1/2 tons? Is the Tundra's v8 any less capable than the v8's being put out by other OEM's? Is the Tundra's chassis any less capable in 4x4 applications?
If there were improvements to the underlying platform, I promise that I would acknowledge. But there haven't been any, outside of correcting issues like cam oiling, etc.
Up until the arrival of the most Ram 1500 generation, the Tundra had the biggest front brakes. It still has the biggest rear differential in the segment and the lowest gearing, even though other OEM's advertise higher towing ratings...that should tell you something about the other OEM's priorities.
What does it tell me about other OEM's priorities? What does it tell me about Toyota priorities?
So here you are complaining that the Tundra is too "old." So then illustrate how that age factor translates into tangible disadvantages for the Tundra. Other than a rear locker and maybe another gear in the transmission, what does the Tundra need in order to stay competitive with the other 1/2 tons? And explain to me why other OEM's are still relying on less robust components for their 1/2 tons which have higher GVWR's compared to that of the Tundra.
I'm stating the Tundra hasn't fundamentally changed since 2007. I am also stating that it makes no logical sense for someone to spend new-truck-money on a package that hasn't changed in 12 years.
As for "less robust" components... that is somewhat subjective. I'm not at all a fan of the Tundra's frame... the Tundra's transmission (tow-haul mode isn't well programmed)… and other areas. But to say that other mfg's are only providing less robust components is a hard argument to stick to unless all components are compared, including Toyota's weak areas.
You don't have to spend $50k on a brand new Tundra; they are heavily incentivized, which makes their ownership even more appealing. The Tundra is old at this point, but it is arguably still one of the most over-built 1/2 tons on the market, and certainly the one with the best reputation for reliability. That truck also holds its value well. Those are the reasons people still flock to Toyota dealerships to buy them.
"over-built 1/2 tons on the market"... Maybe by ring gear and rotor size... but beyond that, i'd challenge that statement.
Again... why would someone buy a 1987 chevy when it's nearly identical to a 1973 chevy c/k truck? That's the question i'm asking the Toyota fans as well... those same fans who insist that older is better...
Just because something is old doesn't mean its irrelevant and incapable.
And just because something is brand new doesn't mean its better.
A lot of the truck technologies that were marketed as 'brand new' and the 'future of the market' only several years ago have now become someone's headache on the used market....the early generation ecoboost engines are prime examples of that.
As long as people are willing to look at Toyota with as critical an eye, then fine. I think people gloss over Toyota's issues while pointing fingers at other MFG's lesser issues (frame rust, broken motor mounts (Tacoma), cam oiling issues (early 5.7)… ******** happens. Toyota is not immune. And I bet a number of "Toyota is better because it's older" folks will buy a redesigned Tundra citing its improvements over current model.