I’ve had a few conversations with interested buyers regarding price and how we’ve come to the asking price we have. Most of this is already spelled out in the original post but wanted to take a minute to clarify in case this helps others that may be considering this vehicle.
Recap on the numbers:
- 43K in replacement value if someone wanted to do exactly what has been done to this Tacoma, to their Tacoma (any Tacoma, any age, mileage, condition, etc) hiring a professional overland shop.
We see those types of customers on the regular with our other business Juniper Overland and never ceases to amaze me how quickly all of it can add up. But it happens every day (just take a look at the Juniper Instagram page), especially when someone gets into a nice living quarters set up like the AT-Summit in addition to the accessories on the truck.
The equipment is in like new condition since its one of our showroom trucks, but admittedly has definitely taken some depreciation just bc that is how that stuff works.
- 28K for the truck based on age, condition, options, this part of country, etc on KBB.
- So if we were asking for those amounts straight up we be at 28K+43K= 71K.
- We were asking 59K and were expecting that 54-56k would be where we would eventually land after negotiations with a buyer. That allows for 15-17k in depreciation for those parts.
- We feel that range is fair for such a well-appointed rig in its condition and with its history, represents the happenings in the used marketplace, and is based upon our experience working with products and customers like this on a daily basis. I am also open to negotiations for those that have seen the truck in person and don’t feel that our asking price fair.
I bring this up to hopefully save some time for others. I’ve had conversations with folks that on one hand felt our asking price was fair but then on the other hand they go down another road (rabbit hole so to speak) bc of their own issues with the amount of money – sometimes having to do with just the amount overall and sometimes what they would have used that money for instead on their own vehicle(s). It’s turned into a conversation (more than three times) that is immaterial to my asking price but has been my experience nonetheless.
So I hope this helps clarify where I’m coming from, what’s going thru my head when I’m talking to potential buyers, and in general hoping that this helps to save everyone time. I understand it’s a lot of money but also can’t really help with that all that much when we are asking a fair price. If someone saw the truck and felt for specific reasons they couldn’t pay what we were asking then I would totally entertain that conversation but without even seeing the vehicle its hard for me to understand where some folks are coming from. Again, I hope this helps and I hope everyone absolutely crushes their weekend. Cheers