Against the grain here, but I run 32psi street on the JK and 35psi on the XJ. 35was necessary on the XJ as it would get squirly on corners (freeway speeds) with the 315/75r16 MTRs(gen 1 not Kevlars) at 32psi, 35psi fixed that handling issue brought on by the tires. The previous set of BFGs had no issues. I have run less to get the jeep home after a trail run but for the most part that is the pressures I have run with good results. I typically get more mileage out of my tires than most without any weird tread wear such as cupping and I also run them down to almost nothing so I see long term results with even wear across the tread.
Potential issues I see with the chalk line method are overheating the sidewalls on freeway driving and tread cupping. I think it is possible to rely too much on the sidewall stiffness to support the vehicle with less air pressure than fully support the sidewall with the manufacturers recommended air pressure. 28psi is by no means low air pressure but having seen the difference from 32-35psi I am weary of running much less than the typical recommendation from the vehicle manufacturer. So many variables; actual vehicle weight, suspension ability to dampen the tires, tire rating, actual tire sidewall strength.. Maybe the chalk line is the best mothod for tuning the pressure?