A buddy of mine has been using APRS for tracking his car and sailboat for over a decade, but me being a latecomer to amateur radio only started using it last year for tracking during an overland trip through CO and UT. I knew that I'd be well out of cell reception and wanted emergency communications and the tracking ability was simply cool. I had a bunch of people back home following the trip on aprs.fi, even when I was high up in the San Juan mountains or deep in the Utah canyons. I was using the OpenTracker USB which has the capability of two-way communication with the correct accessories, but I was only using it as a tracker.
Shortly after completing the trip, I sat in on a presentation on APRS given by Bob Bruninga (the guy behind APRS). It was a basic presentation for people that didn't know anything about it, but also gave his feelings on the capabilities. Since then, I've upgraded my mobile rig to a Kenwood TM-D710 that has native APRS support so I can send (painfully) and read messages along with seeing the local stations on the display. Along with that, I've configured my radio to use the Voice Alert setting and 100hz squelch. With that, your radio will mute all of the APRS traffic from the speaker except when the 100hz tone is included. That tone is not used by repeaters so you'll only hear it when somebody is within simplex distance. So, if you're bored, you quickly have somebody to chat with. And, the radios with native APRS support will include their voice frequency in the comments so you can quickly tune to their frequency to chat.
It's a very powerful, if also simple system... great possibilities but also limited by most of the operators only using a simple tracker with no two-way support. It's local and yet global because of the internet relays. You can send a text message to a callsign from thousands of miles away and as long as they're near an igate with a two-way radio (some are receive-only), they'll get the message. That's incredible. VHF coverage is pretty good, but does depend on local hams to build the infrastructure... YMMV.
KC3DEI-9