Truck Trend got their collective hands on a Wrangler Unlimited and the final version of the FJ Cruiser. The FJ had TRD's trick suspension gear, making it both $5000 more expensive than the Jeep, and better at driving fast over rutted gravel roads. When it came to the slow spped rough stuff, the Jeep was king. (Note the Wrangler Unlimited was not a Rubicon model.) In the final analysis, the Truck Trend folks chose the Jeep as the better vehicle.
http://www.trucktrend.com/roadtests/suv/1405_2014_jeep_wrangler_unlimited_vs_2014_toyota_fj_cruiser/
http://www.trucktrend.com/roadtests/suv/1405_2014_jeep_wrangler_unlimited_vs_2014_toyota_fj_cruiser/