No, Toyota has cornered the market and people overpay for the name. The frontier is measurably better. Boxed frame. Rear disc brakes. Objectively better, the driving position is considerably more comfortable. The seats are better. Driving characteristics are better, except for the goofy large turning radius.
Other vehicles that are better than the taco and get no respect. F150, Silverado, ram. All carry more, tow more, cost less (depending on options) and many get better mpg.The tundra is also a world better of a vehicle, but still enjoys the Toyota premium price.
