It's sort of cool, but it depends on your truck being mobile. That isn't always the case. A simple bottle jack, like the Toyota mechanical one, is better in every respect except speed. Plus you'd have to lug this one around for the rare time it might be appropriate to use. It isn't worth it. This is more like a jack stand, then a jack. It would not work in snow, or any really loose surface.
Now this same idea, combined with a mechanical screw jack, would be cool.