On the flip side of that coin, any reason family-going can't be cool? A lot of folks want a 4WD and a Minivan but can't afford both. The 4WD can however cover both needs.
The crossovers are actually quite capable!
I can understand where there is a genuine desire or need for 4wd. But what I'm referring to is *everybody else*. The 99.99% of SUV/Crossover buyers that will never as much as drive on a gravel road. Or at most, drive on the dirt road in the car camping ground, or a well graded gravel road to the farmers gate market. Given how practical and affordable minivans are, I don't understand people who don't need 4wd buying SUV's just because "minivans are uncool".
We got our LWB Montana, with a few options (captains chairs, rear A/C, Side airbags, remote entry, etc.) brand new, for the same price as a Honda Fit. They were giving them away! Most people easily spend twice that amount for a compact SUV/crossover. But then, cars aren't status symbols for us. They're rapidly depreciating transportation appliances. At best they can be fun to drive, if the vehicle fits the role. At worst, when purchased only for status... they depreciate, they get keyed, they get dinged, they get rock chipped... The van is a depreciating transportation appliance for us, so most affordable vehicle that serves the role wins. My truck and trackday car are more than just simple transportation.