The Jeep Wrangler "Overland" concept built by the Mopar Underground design team and show at this year's Easter Jeep Safari is a good example of a mild build of a Wrangler Unlimited.
Here are a couple of higher resolution photos
http://www.rockcrawler.com/features/newsshorts/09april/jeep_overland.asp
interior:
remove rear seat
rubber floor mats front and rear
water resistant front seat covers
Daystar dash and switch panel
internal "roll bar" to support roof rack
photos of the roll bar here
http://forum.jkboard.com/viewtopic.php?t=7603&sid=008fedc917025413f2a9dcf043e90788
hardtop roof painted to match the body
rooftop rack and awning
roof-mounted tent
Mopar 2.5 inch suspension lift
I think this is made by Rough Country. Other JK 2.5 inch lift kits
are available from Skyjacker and Teraflex
heavy duty rear sway bar by Full-Traction
BF Goodrich Mud Terrain T/A 35 inch tires
17 inch Mopar steel wheels, painted to match the body
probably should install 4.88 gears for the taller tires
AEV front bumper with winch plate
Warn 9.5ti winch
custom rear bumper with tire swing-away mount
AEV heat reduction hood and snorkel
Mopar windshield-mounted off-road lights
Daystar bumper mounted lights