After driving an EcoBoost...the argument gets even harder.
My good dirtbike riding buddy has a '07 Silverado, extra cab, 8' bed...he fetches 18 HWY, I think to myself...I love my Tacoma and all, but what am I doing? I can get a stripped down domestic with more power, more room, more capacity...for darn near the same price as a Tacoma.
So being a long time Toyota owner, going on 25 year now...the next logical step is the Tundra...it is a nice truck and all, think I like the GM and Ford better...I dunno, there is something about the Dodges err now Rams I never liked...the current gen looks good tho'. Body style is decent, the EcoDiesel numbers look good both in power and efficiency...linked rear suspension.
Geez and the Taco still has drum rear brakes among other short comings. Seems like Toyota are more about their Hybrids than investing in their trucks anymore.