don't sugar-coat it, Mike.
I wish you would tell us straight, what you think. :coffeedrink:
I didn't mean for it to sound overly critical. I think anyone who has researched or bought a Flip-Pac knows that while they make a good product, they don't seem very interested in trying to conquer the market with that product.
Moreover, they are one of those (many) businesses who DON'T rely on the internet for their marketing. Lots of "new economy" businesses live and die by the internet. Their website and (sometimes) their participation in online communities defines the face of the business. I'm good friends with a couple of different business owners who run 1-man and 3-man shops this way. They have distributors and resellers, and do small "direct to consumer" sales business, but without their "web presence", they would be basically nothing.
FRP is from the old school, they do business with resellers and individual customers alike, but their business seems to be very telephone and face-to-face oriented. Their website is quite static, but I suspect that aside from being a digital version of a product catalog, it doesn't serve much purpose for them either. This is probably due to the custom or semi-custom nature of their products. You aren't going to order a Flip-Pac online, you're going to have to call them and write a check, etc., so they don't run their business like an online retailer.
Doing a bit of checking into flippac.com it seems that the domain has expired and moved to parked status. Probably just an oversight, especially since 18seeds reports that they were surprised.