ARB rocks
I have the new-style 50 qt ARB as well, and love it. I run everyday at home on 120v and on 12v in the 4Runner or Range Rover. I use it more often than I thought, not just going camping. When we visit my parents, 100miles away, we usually bring food/drinks for the kids so I throw it in. It has performed flawlessly for almost two years now.
For me, the ideal temp is 28F. It keeps the drinks nice and cold and the dairy (butter, etc) cool enough in the extra space up top. If I go down to 24 or 26F, then things like the milk/OJ start freezing slightly. Today, it was 70F before our trip back home, put a few things in and it took 1 1/2 hours to drive home and it read 34F. It definitely cools better being more packed.
Wiring and the battery makes a difference. The 4Runner, regular lead-acid starting battery, does not last long (30 min) before it goes into fault mode if it is hot outside. Those batteries (or red-top Optima) are not made for the constant draw. I have a deep cycle/starting battery in the Range Rover and I have not had any problems with the ARB going into fault mode. But I have not let it sit for more than a day without starting the truck. I plan to upgrade my wiring in the Rover to 10G soon.
A good freezer/fridge is the best upgrade to camping I have found. No more soggy food and your food is great for days. I even take it with me when we stay at hotels to keep milk/drinks cold for the kids.
Buying the ARB at a premium is well worth it in my book. Two buddies each got different size Edgestars and both have crapped out. One blew up right before a week-long camping trip and the other blew up ON the camping trip. ARBs were made for offroading and built tough. They are awesome.
Here is a pick of it in the Rover. I have the ARB tie-downs, but the pic was taken before I installed those.