Dances with Wolves
aka jk240sx
But your comparing the F150 to the Tacoma, apples and oranges. Where is Ford's orange, the Ranger? Oh yeah, it's in Europe. I think the short answer to why Toyota isn't going diesel or turbo or significantly increasing MPGs is they don't have to. They sell plenty of Tacomas, around 50% of the US market, with a 10 year old design. Their only competition right now is the Frontier and the GM twins and I don't see either of them gaining too much traction in the near future. All in, the mid size market is only about 300K units/year so it's not that large in the grand scheme of things and it's never going to increase too much. The other side of it is price point. It's not too much more and your into full size truck money.