The Discovery Sport will cost a shade less than $40,000 USD, so its competitors are compact SUVs from Audi, BMW and Mercedes, all of which use a turbo 2 liter gas engine. Small SUVs from Lexus and Acura pack a V6, and suffer about a 3 mpg penalty in combined driving. BMW and Mercedes offer a small diesel engine in this class.
There are plenty of midsize and larger SUVs at this price point, so Land Rover has to hope the Discovery Sport's style will help prospective buyers overlook the smaller interior space and 2.0 L four cylinder engine.