I do not understand why the factory fools think that all of the "off road trucks" require a stupid looking grill design. The Raptor, Rebel, TuRD and the Reaper all look like azz. The Silverado really jacks me when IMHO the new Z-71 grill is the best in 30 years from Chevy. It reminds me of the 84-87 front clip.
As for the "off road" aspect. I laugh every time I hear folks say the Raptor is king, BS! It's a dune runner, like the one hit wonders of the 80's. The Power Wagon does everything, it wheels, tows, and hauls a payload. The only thing I want to see added to it's options is a Cummins power plant.