It would not be worth the investment. It would only be appreciated by a limited amount of buyers. They need to sell these things to people that want the "look".
In stock form, it will be more capable then the current Defender too (based on my discussions with their engineers).
Looks like a Range Rover had a baby with an FJ Cruiser.
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I do like the current defenders look better, more military, masculine look, with the more boxy look.