There are how many engine options for the F150? And this new Ranger has only one engine and in some configurations will probably cost more or equal to an F150 configuration. An as I mentioned the Ranger doesn't look to even have a longer bed option with the crew cab option. They really stick it to the midsize buyers.
And it's substantially Australian conceptually compared to the Tacoma, which is pretty much an American truck now. I've had an American truck, which is why I bought a Toyota. The irony is it was a Ford that was the final straw and it's a Ford now that piqued my interested.