Bwahaha, thats insane. Seriously. The values of these Rovers are all ludicrous. Discos are extremely undervalued and Defenders are seriously overvalued.
Dont get me wrong, this is a nice build but thats an insane amount of money. $110,000 will get you a seriously nice new car with a factory warranty for years. Ive restored numerous MG's and have worked and been a part of the vintage British car scene for over a decade so I can appreciate the work that goes into a complete restoration but this, in my opinion, is a case of trying to force a market to adjust. Some cars, usually the most fun and usable ones, are just not worth restoring for profit as you wont even break even. To make money, you have to choose wisely.
Again, its a great restoration but that price...that price...