I am lucky enough to have both in the driveway and I appreciate both for very different reasons. The Ford is a KR and has every bell and whistle imaginable and while they aren't all necessary they sure are nice to have on long road trips and since it is used as the DD. The Ram cost nearly $20K less and it shows, but we bought it in a lower trim level on purpose. It is to be used as the camp rig, hunting truck, dog hauler, overland tool, etc. I prefer a simpler platform with less to go wrong for a vehicle that will be used in such a manner and it fits the bill nicely for that intended purpose. In all honesty, if it weren't for the PW I would have never purchased a Ram, we would have simply built an XL or XLT diesel 4x4 instead, but the PW goodies lured us in and in the end I am glad that we purchased it. It's also nice to not have two diesel maintenance bills as well.