durango_60 said:
why would Toyota incur the same shipping cost to bring over a vehicle that will most likely sit on the lot longer and sell for a lower profiit?
Not exactly, you see if it's
not on the lot folks such as myself--I'm guessing also at least a few thousand more in aggregate--aren't going buy the UZJ100, I'm not going to replace my desired product with their replacement, these are not `canabilistic' (economic term) products. Retailers for instance just don't dump the lowest margin (profit) items, you'd end up with lower selection, loose diversification in your product mix and loose customers.
If you're a grocer and jelly was just not your key profit product, would you eliminate it? Someone's going to find a store that sells jelly along with everything else and do the remainder of their shopping there.
The whole point is finding the supply #s that reach the demand. If there is at
least a dollar to be made by selling 500 of them a year, Toyota's still making money, increasing customer base, increasing parts sales, increasing market share, and ensuring additional sales. The key here is that they just need to find the sweet spot on both price and units, but a multi-billion multi-national should have absolutely no problem doing that.
By
not doing this, they are either strategically elimating a customer base such as us (which doesn't make sense considering their FJ introduction) or simply acting in poor/blind business practice. Y'all'll have to forgive me for believing it's the latter case.
The example here is Toyota, but barring any regulatory action as being mentioned, this applies to the majority of models & manufacturers IMO: they're not seeing the whole of the auto market; I don't believe this is particular to 4WD, but to the greater set of automobile markets in general. My current thinking is the auto industy is too big or too hopped up on a dated business practice.