No reason to "hate to say it", the Ford is simply better. The taco is the same frame for 15 years now and it still has drum brakes. The new "changes" are just lipstick on a pig. The taco needs a redo badly.
Drum brakes, c-channel frame, cramped quarters....yeah the Tacoma hasn't changed a whole lot, but I could honestly live with those "drawbacks," and honestly its debatable how much some of those really qualify as "drawbacks."
Even the payload, as neutered as it is compared to some of the other midsized pickups, I could live with.
Why? Because that design and platform is just so damn reliable and proven at this point.
For me, the real kicker is the engine. Toyota should not have put a sedan engine in that truck.
The Ranger certainly has the potential to outshine the Tacoma based on its paper stats, but we all know that paper stats do not always translate to real world performance and durability. I'll reserve judgement on the Ranger until I've seen a few after 4-5 years of ownership. For a lot of owners, who constantly trade in their vehicles, a vehicle that only has an 8-10 year expected service life might not be a big deal...for me, it matters.
People tried to make the same argument about the Tundra when the new ecoboost F-150's came out. Granted, the F-150's have always outsold the Tundra's, but Tundra sales certainly haven't suffered because of Ford's newer design. And if you look at some of the ways Ford saved weight on the F-150 and optimized it for fuel efficiency, you quickly realize that one company stayed focused on long term reliability/durability while the other made more compromises.
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