Columbia Sportswear Company Announces Appointment of Topher Gaylord as President of i

[Scott Brady]

Columbia Sportswear Company Announces Appointment of
Topher Gaylord as President of its Mountain Hardwear Subsidiary

20-year Outdoor Industry Veteran Brings Rich Global Brand-Building and Operational Experience

Portland, Ore. – March 1, 2010 – Columbia Sportswear Company (Nasdaq:COLM), a global leader in active outdoor apparel, footwear, accessories and equipment, announced today the appointment of Topher Gaylord as president of its wholly owned subsidiary Mountain Hardwear, Inc.

As president of Mountain Hardwear, Inc., Gaylord will be responsible for product creation, global sales and marketing of Mountain Hardwear-brand apparel, accessories & equipment, and for global sales and marketing of Montrail-brand trail-running footwear. He will report to Mick McCormick, Columbia Sportswear’s executive vice president of global sales and marketing and will relocate to Mountain Hardwear’s Richmond, California headquarters, replacing Kirk Richardson who has served as interim president since November 2009.

Gaylord, 40, brings 20 years of executive experience and personal passion in the outdoor industry. He joined The North Face in 1993, rising to serve as managing director of the company’s EMEA region from 2000 to 2005 and as president of VF Corporation’s Outdoor & Action Sports International brands, including The North Face, Vans, Reef and Jansport, from 2006 through September 2008. Gaylord has served as president of 7 For All Mankind within VF’s Contemporary Brands coalition since October 2008.

“Topher is one of those rare individuals who knows what it takes to build performance-based global brands,” said Tim Boyle, president and CEO of Columbia Sportswear. “We believe our Mountain Hardwear and Montrail brands, with combined 2009 sales of approximately $110 million, will benefit greatly from Topher’s leadership, knowledge, and global experience.”

Over the course of his career, Gaylord has been responsible for all aspects of brand positioning and management, product design, merchandising and development, marketing, sales, establishment of multiple go-to-market business models around the world, including wholesale, direct-to-consumer, distributor, and licensing, as well as the successful integration of numerous acquired brands. He has extensive experience working in multi-cultural environments in Europe, Asia and North America, building strong business relationships that have resulted in sustained, profitable growth.

“I am energized by the opportunity to lead Mountain Hardwear,” said Gaylord. “As a dedicated ultra runner and outdoor athlete, I have always admired Mountain Hardwear and Montrail products and appreciate the authenticity and integrity with which each brand has pursued its passion to serve the high-performance needs of outdoor athletes and consumers. I believe both brands offer rich possibilities for growth as we capitalize on their global potential.”

Interim president Kirk Richardson will assist with Gaylord’s integration and then return to Portland, Oregon to resume his prior position as Columbia Sportswear’s general manager of footwear merchandising. “We are indebted to Kirk for serving as interim president at Mountain Hardwear and look forward to welcoming him back to Columbia,” said Boyle.
About Columbia Sportswear Company

Columbia Sportswear Company is a global leader in the design, sourcing, marketing and distribution of active outdoor apparel, footwear, accessories and equipment. Founded in 1938 in Portland, Oregon, Columbia products are sold in more than 100 countries and have earned an international reputation for innovation, quality and performance. Columbia products feature innovative technologies and designs that protect outdoor enthusiasts from the elements, increase comfort, and make outdoor activities more enjoyable. In addition to the Columbia brand, Columbia Sportswear Company also owns outdoor brands Mountain Hardwear®, Sorel®, Montrail®, and Pacific Trail®. To learn more, please visit the company's websites at www.columbia.com, www.mountainhardwear.com, www.sorel.com, and www.montrail.com.

About Mountain Hardwear:
Mountain Hardwear, Inc. makes cutting edge mountaineering and outdoor equipment, apparel and accessories for ultimate performance in extreme conditions. Established in 1993 by a group of outdoor industry veterans, Mountain Hardwear is a wholly-owned subsidiary of Columbia Sportswear Company based in Richmond, Calif. Mountain Hardwear distributes its products through specialty outdoor and sporting goods retailers throughout the United States and over 40 countries worldwide. Mountain Hardwear has won numerous product and customer service awards since its inception, reflecting the company’s commitment and passion toward innovation. It’s our relentless drive to create the absolute best that makes us who we are. Mountain Hardwear. PERFORMANCE ELEVATED™. www.mountainhardwear.com

 

[6Pins]

Interesting. I had no idea Sorel was part of Columbia.

 

[SunTzuNephew]

Interesting. I had no idea Sorel was part of Columbia.

And Sorel sure isn't what they used to be....My wife bought a pair of Sorels this winter and they're a pale comparison to the ones I bought 30 years ago...which are still hanging in there. Fake sheepskin trim, not even imitation Vibram soles..... and made in Vietnam, where they certainly know about cold weather boots.

 

[Christophe Noel]

Sorel is still a great line, but it's going towards a more fashion oriented audience. Ya, I know. I get it. Not every guy needs $900 Stingray leather snow boots, but it does serve a niche. If enough woolie outdoor types bought Sorels, they wouldn't have to reach out to the chi-chi boutique types, but it is what it is.

Regarding Columbia, that brand hasn't changed focus and continues to serve the mid-range consumer and they do a fantastic job of letting Mountain Hardwaer steer their own ship. Mountain Hardwear is a wheel in the Columbia machine, but they retain their autonomy with regard to design and distribution, which I think is great.

Thanks for the post, Scott.

 

[Co-opski]

And Sorel sure isn't what they used to be....My wife bought a pair of Sorels this winter and they're a pale comparison to the ones I bought 30 years ago...which are still hanging in there. Fake sheepskin trim, not even imitation Vibram soles..... and made in Vietnam, where they certainly know about cold weather boots.

Very true. Look at Whites for a pack boot that will hold up like old Sorels used to. As for Hardware they are getting to thin for everyday mountain use. The last good product that I had from them was there Gore-Tex exposure bibs. If you don’t depend on this gear every day and can get by without it, just plan on sending it back three or four times with broken zippers and delaminating membranes. They do have a good warrantee. Outerware out of MT is a bomber company. :elkgrin:

 

[Willman]

Columbia has great customer service.....I had a pair of boots that were 8 years old that went bad due to a factory defect. They replaced them no questions asked with a newer model. Hands down a great company!

:ylsmoke:

 

[Whitey]

Columbia has great customer service.....I had a pair of boots that were 8 years old that went bad due to a factory defect. They replaced them no questions asked with a newer model. Hands down a great company!

:ylsmoke:

Don't you think that after 8 years the boots had served their purpose?

I suppose it depends on what model they are but for a mid-priced product I'd be happy with their service after 8 years.

 

[Willman]

Don't you think that after 8 years the boots had served their purpose?

I suppose it depends on what model they are but for a mid-priced product I'd be happy with their service after 8 years.

No.....The boots where for the snow....Hardly used! Just goes to show that a company still stands behind their product.

Besides.....Lot of my clothing/foot wear has a lifetime guarantee. Filson.com