I was curious so, I looked... Found two Bison's here in my town. Both about 58K. Lots of dough for a midsize truck. But, still 10-15K cheaper than a Gladiator Rubicon.
Bison or ZR2 wouldn't work for me anyway as they wouldn't tow my trailer. And for the 70K a Gladiator Rubicon would cost I could get a well equipped 3/4 ton truck.
Hell, I think I could get all the options I need in a 3/4 ton truck for 55K, lol
I very rarely tow, but frequently load the bed. 1,503 lbs isn't huge, but not much of a limitation in reality. I keep talking about getting a trailer, but never do... 5,000 lbs is plenty to tow another vehicle on a trailer, and that's the most I can imagine doing. For what I do/need, a midsize is plenty. Additionally, I decidedly don't WANT a full size because I really don't need anything that large, and it's just a liability.
The new straight six diesel that GM is bringing out really has my attention, because it's getting better fuel economy than the midsize with a diesel, but then I think about how it's a brand new engine from the ground up and worry about teething issues. Additionally, I wonder how it's set up for that efficiency (how hard is it pushed, how built is it against that strain, etc.). It may be a fantastic option, but that won't be clear for a few years, and I need to move now. There also aren't any serious off road oriented trim levels or equipment options.