Robert Bosch makes parts used in diesel injection systems. The company provided funds to the University of Michigan to study the total cost of ownership of current diesel automobiles and pickup trucks. The University's report was recently made public, and, surprise!, diesel automobiles cost less over three to five years than comparable gasoline powered models.
Maybe I'm just growing too cynical. Lets take a look some of the findings of the study, which is called "Total Cost of Ownership: A Gas Versus Diesel Comparison."
-- diesel powered vehicles are 20% to 40% more fuel efficient than comparable gas powered models
-- better mpg means diesel saves owners money at the pump even when diesel costs somewhat more than gas (not clear if this includes DEF costs)
-- diesel vehicles depreciate less than gas powered vehicles
-- result: diesel owners save thousands, over as little as 3 years, compared to gas vehicles driven the same miles
Maybe the report is correct, after all. I'll look for a link to the report.
Update 1: Here's the report
http://www.dieselforum.org/files/dmfile/20130311_CD_UMTRITCOFinalReport_dd2017.pdf
Update 2: Interesting how the report shows full size diesel pickup trucks have total cost of ownership that's not much different than similar gasoline engine trucks. Owners of big diesel powered SUVs save the most, compared to gas SUVs.
Update3: the report does not factor in the cost of financing the purchase of the vehicles. Diesel vehicles are almost always more expensive, so financing charges are higher for diesels. Nor does the report try to estimate the cost of lost opportunities because your money is tied up in finance costs. The difference in total cost of ownership for gas and diesel vehicles would be reduced by these factors.