And thats kind of the problem with jeep lately (last 10-15 years?). They have moved away from an affordable "utility" off road capable vehicle and into the lux-O-SUV market. Remember when you could get into a base YJ for under 10 grand? No AC, somewhat adaquite (ok, not so much lol) 4 cyl, and a rag top...Simple, fun, and affordable. Now you need a home loan to buy a new jeep and it has more computers than NASA! Do people want all that fluff? Well... sales seem to confirm it to some extent. But how about an honest to goodness, bare bones, entry level Feep that doesn't have all the latte holders and Satalite directed butt warmers? Shave some weight off it, give it a modern diesel and a stout 5 or 6 speed tranny, a Rubi t-case, and some non-playschool axles and sell it! Make the Jeep back into the erector set of off road vehicles. Expand the options list but remove the "must have" packages like power windows. Make a Scrambler like or actual "truck" version for working with and sellllll! Heck, if Mihandra can use their 4th world tech to put diesels into knockoff jeeps for the last 40 years why can't Feep?
