EarthCruiser is closing!?!?!

Steve_382

Well-known member
Maybe coming back? Saw an interesting post on Instagram a couple days ago.

Greetings All,
It's been a while and I am dreadfully sorry for the lack of communication.
Thank you all for your kind words and continued support of the EarthCruiser and the people that make it possible.
For EarthCruiser continuing to manufacture products in Bend was becoming unsustainable as some of critical local suppliers had either closed or were planning to change their operations. Supply chain ever increasing costs and distance from key components were becoming untenable.
We did our absolute best to create a sustainable infrastructure and supply chain to keep manufacturing here, but after many years, and despite the crew's constant best efforts, it was just not sustainable for us anymore. Ideal for innovation and design, not scaled manufacturing of our vehicles.
What was worse is how the transition to an alternative manufacturing model and change to business operations was handled. I hired the wrong people who had the wrong motivation. It was my fault I hired them. What was to be a straightforward restructure turned into a free for all. We followed some bad advice, and big mistakes were made it`s that simple.
Most important, all of our commitments to those who wished to remain in the build schedule will be complete in the next few weeks. That commitment has been our number one focus before we start the next chapter. We are grateful to those customers, it's been a bumpy ride.
Creating the systems to build and deliver repeatable production overland vehicles that are worthy of the name is where we spent our time and energy over all these years. The lessons learned and processes created are being relocated to more manufacturing friendly location/s in North America.
The aim is to make the EarthCruiser range of products more attainable than ever before. We will be having a soft launch and reopening the order books shortly for selected EarthCruiser models.
Investment in the famous EarthCruiser crew is paying off with a number of them branching off into their own enterprises in Central Oregon including vehicle services. We are very proud of them for their successes.
We look forward to keeping in touch a bit more.
All the Best Lance , Michelle
 

ReluctantTraveler

Well-known member
Maybe coming back? Saw an interesting post on Instagram a couple days ago.

Greetings All,
It's been a while and I am dreadfully sorry for the lack of communication.
Thank you all for your kind words and continued support of the EarthCruiser and the people that make it possible.
For EarthCruiser continuing to manufacture products in Bend was becoming unsustainable as some of critical local suppliers had either closed or were planning to change their operations. Supply chain ever increasing costs and distance from key components were becoming untenable.
We did our absolute best to create a sustainable infrastructure and supply chain to keep manufacturing here, but after many years, and despite the crew's constant best efforts, it was just not sustainable for us anymore. Ideal for innovation and design, not scaled manufacturing of our vehicles.
What was worse is how the transition to an alternative manufacturing model and change to business operations was handled. I hired the wrong people who had the wrong motivation. It was my fault I hired them. What was to be a straightforward restructure turned into a free for all. We followed some bad advice, and big mistakes were made it`s that simple.
Most important, all of our commitments to those who wished to remain in the build schedule will be complete in the next few weeks. That commitment has been our number one focus before we start the next chapter. We are grateful to those customers, it's been a bumpy ride.
Creating the systems to build and deliver repeatable production overland vehicles that are worthy of the name is where we spent our time and energy over all these years. The lessons learned and processes created are being relocated to more manufacturing friendly location/s in North America.
The aim is to make the EarthCruiser range of products more attainable than ever before. We will be having a soft launch and reopening the order books shortly for selected EarthCruiser models.
Investment in the famous EarthCruiser crew is paying off with a number of them branching off into their own enterprises in Central Oregon including vehicle services. We are very proud of them for their successes.
We look forward to keeping in touch a bit more.
All the Best Lance , Michelle
I’ll be really curious to see how this plays out.

The skeptic in me reads some of the language as “open up again in a country where labor is cheaper and more easily exploited.” I hope it’s not that.
 

gregmchugh

Observer
I’ll be really curious to see how this plays out.

The skeptic in me reads some of the language as “open up again in a country where labor is cheaper and more easily exploited.” I hope it’s not that.

It specifically indicates the goal is to restart production in North America which means US, Canada, or Mexico.


Sent from my iPhone using Tapatalk
 

ReluctantTraveler

Well-known member
I am aware of how geography works though. Thanks!
Sure but their employees didn’t seem to be exploited in Oregon so no reason to expect them to change their approach just because it may be easier to exploit labor in Mexico if that is where they are headed.


Sent from my iPhone using Tapatalk
I agree and hope you’re right. Be complaints about hostility to business always give me pause.
 

gregmchugh

Observer
But I bet you'd rather pay $400k base than $500k base for your Earth Cruiser.

Exploitation is a silly word to use. Those workers aren't going to be worse off with this business vs without it, that's for sure.

Plenty of experienced talent in Mexico who have worked in vehicle assembly plants and vehicle parts suppliers. The Kenworth K-370 chassis (North American version of the European DAF LF) for our GXV truck was assembled in Mexico. AAV in Australia has the camper bodies built in South Africa and shipped to them.


Sent from my iPad using Tapatalk
 

rruff

Explorer
Plenty of experienced talent in Mexico
The people who suffer from easy access to low wage workers, are US craftsmen and by extension the infrastructure, education, and experience that used to make us self sufficient and efficient. Individual businesses need to optimize their bottom line for the environment they find themselves in, as we all do.
 

ReluctantTraveler

Well-known member
Plenty of experienced talent in Mexico who have worked in vehicle assembly plants and vehicle parts suppliers. The Kenworth K-370 chassis (North American version of the European DAF LF) for our GXV truck was assembled in Mexico. AAV in Australia has the camper bodies built in South Africa and shipped to them.


Sent from my iPad using Tapatalk
I'm not saying they're not talented. I'm saying that paying low prices to folks in the global south while charging luxury prices for the things they make in the global north is inherently exploitive.
 

gregmchugh

Observer
I'm not saying they're not talented. I'm saying that paying low prices to folks in the global south while charging luxury prices for the things they make in the global north is inherently exploitive.

If you are trying to attract the best talent in Mexico you are not going to get them with low wages, paying them high wages (relative to the market) along with training and good benefits and chance for advancement in order to avoid high turnover doesn’t seem inherently exploitative to me.
 

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