Grenadier layoffs

[kerouac]

Several publications are reporting Ineos is laying off workers. Maybe I missed a thread here but I'm surprised there is no discussion regarding this. It'd be a shame if the brand is in trouble.

https://www.motor1.com/news/779466/ineos-automotive-financial-trouble/

Ineos to cut hundreds of jobs as carmaker struggles with debts

Company owned by billionaire Jim Ratcliffe says it is simplifying its head office to improve efficiency

www.theguardian.com

 

[geneMT]

Well, Microsoft, Meta and Amazon have laid off tens of thousands, took on billions of dollars of new debt and nobody is saying they are about to shut down. Layoffs happen for a lot of reasons and hopefully in the case the reason is to preserve cash and help make the company successful for the long term

 

[Pacific Northwest yetti]

I hope they make it, I know for the initial thought process behind them, NGO's, work and fleet vehicles, the initial price point is hard for those markets to swallow,

 

[ThundahBeagle]

I hated when Land Rover started down the sleek and sexy path with what used to be the most rugged of toys. So I was pleased to see Ineos has tried to fill that gap.

I wont be affording one anytime soon but like to know there are builders of rugged vehicles out there

 

[Pacific Northwest yetti]

Well, Microsoft, Meta and Amazon have laid off tens of thousands, took on billions of dollars of new debt and nobody is saying they are about to shut down. Layoffs happen for a lot of reasons and hopefully in the case the reason is to preserve cash and help make the company successful for the long term

Those are all in direct relations to the server farms....I do not see them shutting down, in fact the more that come on line, in some ways the less people they need. Each Server farm/campus employs about 100 people once they are done. versus the almost 1k/per when being built

 

[kerouac]

Those are all in direct relations to the server farms....I do not see them shutting down, in fact the more that come on line, in some ways the less people they need. Each Server farm/campus employs about 100 people once they are done. versus the almost 1k/per when being built

I would also argue that those three companies have much larger reach, broader need and historical time in the marketplace as opposed to Grenadier (not Ineos "the company") which is a very niche specific target product.

 

[geneMT]

In any case, I think all of us want Ineos auto to survive and thrive

 

[vintageracer]

Ya gotta build a product people truly want and can afford to buy.

Far too many manufacturers in all sorts of fields have raised capital to build niche products. Sure, there are always a large number of people that "say" they want one yet when it comes down to the nut cuttin there are just a few with the "Want and the Means" to purchase that product. The more expensive the product the fewer the buyers. Niche motor vehicles are a prime example.

Same old story over and over again. Just because it's a great idea and you build a quality product does not mean they will sell like Hotcakes!

 

[jadmt]

I remember the very first time I saw an Ineos Grenadier I thought to myself "those won't be around very long" my buddy and I were walking into a store in Bend Oregon...he is not into vehicles and he said "who the F would buy one of those"? I thought to myself way to limited market.

 

[2025 deleted member]

I think most of the jobs were R&D related so not really needed anymore unless they want to develop new models in the future.

 

[jadmt]

I think most of the jobs were R&D related so not really needed anymore unless they want to develop new models in the future.

or improve current models....

 

[NevadaLover]

Choosing the powertrains that Ineos went with was a huge mistake in my eyes, the big 3 domestic companies all have decent options available with mechanics that know and repair them in just about every town in North America, the BMW options may have been good for Europe but not so much in N.A.

 

[rgallant]

Choosing the powertrains that Ineos went with was a huge mistake in my eyes, the big 3 domestic companies all have decent options available with mechanics that know and repair them in just about every town in North America, the BMW options may have been good for Europe but not so much in N.A.

My bet is they were thinking more globally US powerplants are not a good choice outside the US and the US is likely a small market to them. I suspect they were betting on the European, South American and SE Asian market more than the US.

 

[Pacific Northwest yetti]

My bet is they were thinking more globally US powerplants are not a good choice outside the US and the US is likely a small market to them. I suspect they were betting on the European, South American and SE Asian market more than the US.

x2

 

[driveby]

Parts choices could also be an exit strategy. IE BMW buys Ineos and runs it like the Mini brand. GM or Ford wouldn’t do that, nor are they really shopping for more brands these days. Toyota isn’t a buyer, they are builders, plus they already have the Land Cruiser market to protect. We see small niche brands build to a point then exit into a larger brand to survive. Rinse and repeat here is my guess….