I'm looking for bang for buck but also am not the type to skimp out and get something like a Kelly tire but I think the BFG AT are overpriced and I've had a set before. We get a LOT of snow here.
You guys are on about two different things. Load rating "ply" is much different from sidewall construction "ply".
The Hankooks referenced are also available in LR E "10 ply".
I would not buy any "P metric" tire for truly tough off road use.
Both tires I mentioned are high quality tires by respected and trusted manufacturers. They're not some of my favorites because they're inexpensive, they're some of my favorites because they are solid, good performing tires that have proven themselves to me through firsthand experience. That being said, I have no personal experience with the Hankooks, so I can't really say how they stack up. Since you said you get a lot of snow where you are, I'd strongly suggest taking a good look at the Cooper AT3s. They are seriously good in the snow, and I've been really impressed with their off road performance as well.
As for what proper4wd mentioned, he's right. You have two different types of plies. If it has a load rating that makes the tread a 2-ply construction, you're asking for flats left and right. I'd stick with load range C, D, or E (6, 8, or 10 ply) for off road use. If you can find a range D tire in that size, I think that would be an optimal balance of toughness and comfort.
As for sidewall plies, that is a concern, but it's generally a lesser one. The BFGs, Cooper ST/ST Maxx/STT, Toyo ATII/RT, and a couple others have 3 ply sidewalls which are super tough, but tend to be stiff and deform less around obstacles. The 2 ply sidewall tires have, you guessed it, weaker sidewalls, but I think that's not always as big of a deal as it's made out to be. I have several hundred miles over very sharp granite with my 2 ply sidewalled General AT2s, and they haven't given me any flats thus far. Some people wheel harder than me though, and require tougher tires. Just kind of depends.