I have "10 ply" tires on my 4Runner currently, they do ride pretty firm but when the are aired down to 18 psi the sidewall bulges nicely and I have never felt like I needed more traction. A couple points to make:
- on the whole 2ply sidewall vs 3 ply sidewall issue. The BFG used 3 1000 denier polyester plies, where the Grabber AT2 used 2 1500 denier plies. So really there is no ply thickness disadvantage in that case. My understanding is that the Cooper AT3 in the E rating also has 2 thicker plies vs 3 thinner ones.
- I'd also like to emphasize that the whole 6,8,10 ply rating thing isnt really what you think it is. The terms come from the days of bias ply tires and were carried over into radials. A 10 ply rated tire has no more plies in its construction than its 6 ply rated cousin. What it does have is more rubber in its construction to allow it to run at a higher PSI to support load.