I get a good laugh out of threads like this sometimes! Guys bellyaching about wanting stripped down 'commercial' rig for expedition use....but can't live without all the new comforts. We want dependable and reliable, but we want heated seats and smooth driving w/no noise. Ineos has hit that demographic with this vehicle.....
The SA on this thing is meaningless....it has multiple ECU's, a engine sourced from a BMW suv, transmissions sourced from BMW suv along with the BMW control system. It's NOT a replacement for a LC 70 or Defender....it's a modern representation in look and feel, not true function, I can't wrap my head around it any other way.
In saying that, I think it's super cool. We've owned multiple BMW's and Audi's, no problems with any of them. I'm not a fatalist, they work just fine for what they are....I'd put this in the same category, it would make a more capable offroad overlander than a X5....but if exploring paved and gravel roads, I'd probably just opt for an X5...we had 140k on our old diesel X5, no problems, fast, comfortable and got 25+ mpg, had a tailgate, sim payload to most Tacomas & Tundras