JLR Restructuring / Reorg

[mpinco]

In summary the downturn in sales during 2018, which forced JLR to cut cost and begin the restructure, may have saved them from further covid damage and set the stage for recovery.

Covid provides fresh start for Jaguar Land Rover | Autocar Professional

Maybe, just maybe, the coronavirus has been the leveller that JLR needed.

www.autocarpro.in

 

[mpinco]

Getting crowded .......

The S.U.V.-ification of Everything Comes to Classic British Marques (Published 2020)

Aston Martin and Bentley are the latest to press further into the sport utility market, where Land Rover made its name and is still riding high.

www.nytimes.com

 

[mpinco]

FYI ....

The future of Jaguar Land Rover: JLR design boss reveals all

The future of Jaguar Land Rover: JLR design boss reveals all | Auto Express

Gerry McGovern’s new role is helping to define JLR brands, not just the look, while encouraging designers to think big and dream...

www.autoexpress.co.uk

Defender and new Range Rover are core products. Land Rover crossover imminent. Discovery likely to be repositioned.

 

[mpinco]

- EV Jaguar XJ cancelled
- Jaguar to be all EV by 2025
- 60% of Land Rover to be electric by 2030
- Proto Fuel cell energy storage (FCEV) for larger heavier vehicles in 12 months

Jaguar Land Rover cancels XJ flagship EV, carries on hydrogen fuel-cell development

Jaguar Land Rover announced new goals for electric vehicles for both brands Monday—but plans no longer included the XJ electric flagship.

www.greencarreports.com

 

[mpinco]

JLR slashing manufacturing capacity by 25%

Jaguar Land Rover Will Shed a Quarter of Its Production Capacity

 

[FLMotero]

When I worked for JLR the focus was to be a boutique marquee with the saying of “to be truly special something has to be rare”. Since then they’ve just saturated the product lines with uncompetitive vehicles solely relying on brand recognition to sale. JLR needs to go back to a boutique focus. Low volume/high margins is how all the British builders are surviving now, even Mini is considered low volume/high margin. JLR have the brands to make this work beautifully.

Land Rover needs to focus on the core products. Range Rover, Range Rover Sport, Discovery and Defender. To say the Evoque, Discovery Sport and Velar have been sales failures would be an understatement. Continue moving the Range Rovers upmarket and hold the line on the other product.

Similar approach for Jaguar, build a core sports car, possibly a GT coupe, a single super sedan under the XJ badge, a small performance CUV and a larger performance SUV.

 

[mpinco]

Chip shortage closing two Jaguar Land Rover plants

Tata Motors' Jaguar Land Rover (JLR) is yet another automaker shutting factories temporarily due to a shortage of microprocessors.

www.just-auto.com

Interesting that digital is being replaced with ananlogue to keep some production running.

 

[catmann]

A snippet from the article below saying the 130 is due in just 12 months and the D5 will move upmarket. (you may have to block cookies from the website in order to view the entire article).

Within the next 12 to 18 months JLR will launch new generations of its Range Rover and Range Rover Sport, two models it categorizes as its "strongest profitability cars," according to the February investor presentation.​

Bollore wants to sell Land Rovers for more money. "Land Rover has the equity to push higher in the market," he said at the investor day.​

Land Rover will also launch the long-wheelbase, seven-seat Defender 130 variant in the next 12 months, and McGovern hinted at plans to maximize the Defender's potential.​

"I'm absolutely convinced the Defender will become a power brand in itself," he said.​

McGovern also promised that the slow-selling Discovery premium large SUV will be elevated to a more premium position, along with the midsize Discovery Sport. "Our next generation of Discoveries will be moved into that world of luxury, too," he said.​

Bollore has also promised to tackle quality issues, which he said cost the company about 100,000 sales annually.​

Why Jaguar is done chasing BMW, Audi, Mercedes

Under new Jaguar Land Rover CEO Thierry Bollore's Reimagine plan, none of Jaguar's current range will be replaced. Instead, the brand will go all-electric. "Our models returning the lowest profitability will make room for those that make the best returns," Bollore said.

europe.autonews.com

 

[catmann]

Jaguar Land Rover struggles to meet demand for new Defender, plug-in hybrids

The automaker has an order bank of almost 100,000 vehicles as it attempts to satisfy demand for the new Land Rover Defender and plug-in hybrid versions of its vehicles amid microchip shortages.

europe.autonews.com

OnlineAuto.com.au - The Car Buying Specialists

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performancedrive.com.au

 

[catmann]

Not sure if this could spell more delays for Defenders, I would imagine JLR has multiple vendors, but with global demand the way it is, who knows if others can fill in the void...

Jaguar Land Rover aluminium supplier could fold 'within days' | Autocar

Liberty Aluminium Technologies, which employs 250 in the UK, asks lenders for more time to find a buyer

www.autocar.co.uk

 

[mpinco]

Not sure if this could spell more delays for Defenders, I would imagine JLR has multiple vendors, but with global demand the way it is, who knows if others can fill in the void...

Jaguar Land Rover aluminium supplier could fold 'within days' | Autocar

Liberty Aluminium Technologies, which employs 250 in the UK, asks lenders for more time to find a buyer

www.autocar.co.uk

Not what JLR needs, supplier of this level issues. LAT appears to be a if not the critical supplier of specialized parts, processes and maybe even machines. JLR is LATs primary and largest customer. JLR is even a potential buyer of last resort.

Found the following article listed with a search of JLR and LAT that mentioned JLR.

How additive manufacturing improves the designs of racecars

3D Systems’ Kevin Baughey talks about the importance of rapidly iterating part designs and where additive manufacturing technology fits into consumer vehicles.

www.thefabricator.com

 

[catmann]

Jaguar Land Rover warns of 50% sales slump from chip crisis

Semiconductor shortages are forcing automakers to reduce production and have led companies to overhaul the way they get the electronic components that have become critical to contemporary vehicle design.

www.autonews.com

 

[Dogpilot]

More news on JLR making some structural changes to improve quality:
JLR Adresses Quality Issues

 

[catmann]

Jaguar Land Rover to shift production to high-margin models as chip shortage continues

CFO Adrian Mardell said JLR would focus on building “the most valuable units” until chip supply increases.

europe.autonews.com