my advice is to stay away from jk-forum. Check out jkowners or jeepforum.com. Jk-forum is ran by some *** who will ban you for no reason, will not let you talk about products that are not sponsors, and will not let you link to other sites such as this one. Oh hi there , long time lurker first time poster over here. I have a 2010 unlimited rubi as well.
X2000!!!!!
JK-Forum is a for profit BUSINESS, not an open forum, it limits the product discussions to products who sponsor the site or haven't offended the administrator.
There are other JK/Jeep sites in which people are free to rant or rave about ALL products and companies.
Otherwise like others have stated, take out the Rubi and let it show you what it can do. For upgrades, start with safety equipment first (tow straps, first aid, CB/GMRS radio, Hi-Lift Jack, extra emergency blanket, Tp,snacks...the Smilltybilt tailgate GEAR bags work great for storing a lot of those) and then see how you'll be using it. With the Unlimited JK I would highly recommend at least a mild lift to help overcome the long wheel base. Getting high centered on the only rock on the trail is no fun!!