SiZe will become more and more a real consideration for many buyer's in the Overland, RV and Outfitter markets. The fat 55+ and up crowd (Boomer's) want size and comfort as that's what everything in their lives has revolved around and they can afford it. Since they have all the money the bigger the better! The younger crowd who will spend money much quicker with little thought or consideration when compared to the "Boomer's" are all about things smaller with better design and loaded with technology.
The RV industry certainly has taken note of the fact as the towable's market offerings overall has gone SMALLER in size to meet the demands of the younger buyer. The smaller towable RV market was the segment with the largest increases during 2016-2018 and the also largest segment with the least amount of sales loss in 2019. If you think that will change I suggest you will be sadly mistaken!
With younger people all about the outdoors and outdoor activity the younger folks are the market segment you as a purveyor of products in the RV, Outfitter and Overland market want to be selling and marketing to. All you had to do was look at the vast majority attendees and vendors at the Overland Presentations at SEMA. Look at the ages of the audience and what did ya see? Young and younger with the Hosts being the old folks.
The Earthcruiser EXP from Oregon that was shown at SEMA was as large as anyone really needs to be comfortable and travel. Standing around listening to those people who looked at it tells the tale. The old folks said it was neat however way to small the travel in. The young folks comments I heard were FINALLY someone was building a high end, very capable and expensive unit that's the right size or could maybe even be just a little bit smaller!
earthcruiser.com