EricTyrrell
Expo God
Behind who and when? In 1990 ("decades ago") its competition was the YJ and TJ, both far inferior (I've owned all of them), G-wagen, and Land Cruiser, among other small Japanese 4x4s. While the LC and G-wagen were more reliable, they were less capable. Yes the G-wagen has lockers, but it can't articulate worth a damn. The Defender can easily add a locker, and the competition is over. The only more capable vehicle that comes to mind is the Unimog, which is even more of a niche utility vehicle than a Defender. It wasn't until the JK Wrangler that they began to make the Defender sweat. By that time most of the other competition had gone soft, or ended production all together. While the Defender was neglected, it was at least gifted traction control which helped tremendously.Seriously, you can't have it both ways. Either you take advantage of technology - including suspension, brake materials, and so on (not just computer screens), or you get left behind in capabilities. The LR Defender was left behind decades ago due to to advances in technology (materials and computers controlling such things as traction control etc.).
It was also sold to the fun-loving crowd. People who just want to go down to the river with the top down, or cruise around the mountains, or tow behind their RV for adventure jaunts from wherever they park.Jeep sold the Wrangler to both the "rock crawling" fraternity (both actual ones and wannabes) as well as to the hairdressers. It's a cheap car, built cheaply, and is cheap in quality. So of course, a cheaper car is sold more.
However, look in Europe. There's a reason there is not many Wranglers around. It's simply too cheap, too unsafe, and not that capable when it comes down to it.
It has been updated. The JL is a far different beast than the Wranglers of old. They've managed to massively refine the interior and comfort of the vehicle without making much compromise to what makes it unique. You have to be unique, or you compete on price or characteristics that a 4x4 can never win.Why didn't jeep invest in making it up to date? Because people still buy it for two reasons: Image and the fact that you can modify it with a welder and huge tires.
Not quite. The non-Rubicon axle strengths improved with each generation, and the Rubicon Dana 44 axles were every bit as strong as LR axles, but on a much lighter vehicle. Now with the JL, they're further improved Dana 44s. Very robust.And if you have a little more money, you can overcome one of the many flaws of the Wrangler: Cheap and not particularly strong axles and throw a Dana axle in there.
That's the Wrangler, what it's always been. It's designed to be fun, and most often being towed by something large, rather than towing something large.Again: How much does the Wrangler tow? How much does it carry?
An interesting, and mostly accurate way of think about the Defender is as a HD Wrangler. The fun, capability, and simplicity of the Wrangler but in a more heavy duty and slightly larger package. The design similarities are obvious. Everyone in NA thinks a Defender is a cool Jeep. If the Defender had continued to receive the same level of investment the Wrangler had, and JLR wasn't infiltrated by metrosexual flower arrangers, that's what the Defender would still be. They'd still compete head to head, and closely resemble each other, but the Defender would be more robust and work focused. Most of all, the Defender would severely eat into Jeep's market, a very lucrative position.
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