Has Mr. McGovern ever been known for his love for outdoors, overlanding, off-roading etc?
Just a question...
(The Ineos guy is an avid outdoors man and SUV/truck enthusiast)
Also remember, as person who is somewhat closely associated with design, I must confess those awards are usually given by the likeminded people with similar taste and design values.
Basically they are judged by the peers, not by the customers.
It seems Mr. McGovern has no skin in the game.
Nassim Taleb has put it wisely;
The problem is architects building structures to impress other architects --but plumbers don't act on impressing other plumbers. Any activity where agents impress peers (architects, academia) rather than satisfying the needs constituents ends up rotting. #SkininTheGame
The architect = Land Rover (Mr. McGovern)
The plumber = Ineos Grenadier