Land Rover's recent expeditions are technically impressive. However, I find them uninspiring. Previous decade's expeditions told a drama of hard work, perseverance, and triumph. Man and machine striving to reach an experience by braving hardship, testing their limits, and the limits of their machines. Now they consist of sight seeing in the pampered lap of opulence, isolated from the world experience by dual pane glass and miles of leather. Then further filtered of the grit of life by flawless presentation of a brand image in post-production and editorials. Put some ************* mud on that oval.
Rant mode: On.
I think part of it is that we've all grown disenchanted and cynical since the expeditions of 20-30 years ago, I blame technology for that. Back then, seeing a convoy of Land Rover braving the jungles of Papua New Guinea in grainy photographs and on TV commercials was exciting. These days, between the internet, YouTube, the travel channel and the Survivor and Survivorman daily doses on 300 different cable TV programs... Papua New Guinea, yawn! We've all been there and seen that, usually on a computer screen, it doesn't seem like that big of a deal anymore.
Without straying too far from home, when a guy on a bike crossed America on dirt roads, the Trans-Am trail adventure was "epic", a triumph of man and machine like you said, the guy pretty much became a legend. It was new and uncharted territory (literally.) Today, a convoy of Land Rover does the same in a few weeks, mud on the hood and all, and according to most (including on this forum) it is a boring, pointless, uninspiring, staged, easy, self-promoting exercise, I could do it with my Prius in reverse, I could do it with my eyes closed, what a bunch of ************** for metrosexuals those Land Rovers have become, those tires look ridiculous, give me a basic Defender with fabric seats, etc. The magic seems to somehow be gone out of everything that seemed amazing and exotic just a few short decades ago. It's all been charted by Google maps. I doubt a new Land Rover expedition on the other side of the world would inspire and excite much. It would seem overproduced, fake, showoffish and a waste of money and energy, I bet they slept at the Hilton, I bet they had drones and helicopters, what about the forest, what about world hunger, what about the greenhouse effect and carbon footprint and global warming, ******* you Obama, I have been there at least 37 times and it's not that tough, my cousin was right there on his honeymoon yesterday and sent this video.
It's like music and all that it represented to me when I was a kid growing up in Italy, that's all ancient history too. I loved Kiss and Pink Floyd (guess you can tell how old I am, give or take...) and everytime I caught a tiny glimpse of either band on a newspaper, magazine or TV program I would eat it up. There was no TV rewind button on my remote or a digital version of that magazine. Couldn't wait for the next LP to be released, going to the record store to buy it was an event, and I would read every line of text on the sleeves of those suckers as I played them over and over until they were well worn. That mystique seems to be gone now, when we can find out in 10 seconds flat what our favorite rock band had for breakfast this morning on Facebook. Music doesn't seem that exciting anymore and we can get our aural and visual fix anywhere and anytime for free, or nearly so. No wonder that industry is in big trouble.